cart (0)
SHOPPING CART

You have no items in your cart.

diamond buying guide

Beautiful. Rare. Cherished. Each diamond is unique and is a miracle of time, place and change. And each has specific qualities that establish its value. This basic knowledge will not only unlock the mystery of a diamond’s quality, it will help you understand a diamond’s value and price. Until the middle of the twentieth century, there was no agreed-upon standard by which diamonds could be judged. GIA created the first, and now globally accepted standard for describing diamonds: Color, Clarity, Cut and Carat Weight. Today, the 4Cs of Diamond Quality is the universal method for assessing the quality of any diamond, anywhere in the world. The creation of the Diamond 4Cs meant two very important things: diamond quality could be communicated in a universal language, and diamond customers could now know exactly what they were about to purchase. . Diamond Color In most diamonds, the term actually refers to the absence of color. The less color in the stone, the more desirable and valuable it is. Some of these differences are not visible to the naked eye, but directly impact the overall quality and price of the stone. Learn More about Diamond Color . Diamond Clarity measures the amount, size and placement of internal 'inclusions,' and external 'blemishes.' Grades run from 'Flawless,' with virtually no imperfections, to 'Included,' which contain a significant number of imperfections. Learn More about Diamond Clarity . Diamond Cut does not refer to a diamond’s shape, but to the proportion and arrangement of its facets and the quality of workmanship. The amount of brilliance, sparkle and fire in a diamond is determined by cut. Grades range from 'Excellent' to 'Poor.' Learn More about Diamond Cut . Diamond Carat refers to a diamond’s weight. Generally speaking, the higher the carat weight, the more expensive the stone. Two diamonds of equal carat weight, however, can have very different quality and price when the other three Cs are considered. Learn More about Diamond Carat No matter how beautiful a diamond may look you simply cannot see its true quality. The 4Cs of diamond quality will provide you with the information you need to know the diamond’s actual quality.
Back To Top